This looks nifty. Food Contents and Allergies Ltd have launched the isitinit Food Angel (terrible name!) which makes it a whole lot easier to shop if you have allergies or intolerances, simply by using your mobile phone.
How does it work? Go to the isitinit website. Register your intolerances and allergies and download the app. Then using the camera on your smart phone scan the product’s bar code and in seconds get all the ingredient information you need.
Haven’t got a smartphone? No problem. Shoppers can still use the service by manually entering the product’s barcode into their mobile phone and sending a text. The system will again respond in seconds.
The isitinit Food Angel is only for use in Sainsbury’s at the moment. Try it out for free for seven days. And if you like it you can sign up for a year’s subscription which costs £10 for smartphones or £20 for the text messaging service.
Sign up at the isitinit website. And let us know how you get on with it in the comments.