What’s in your food? Find out with the isitinit Food Angel

This looks nifty. Food Contents and Allergies Ltd have launched the isitinit Food Angel (terrible name!) which makes it a whole lot easier to shop if you have allergies or intolerances, simply by using your mobile phone.

SmartphoneHow does it work? Go to the isitinit website. Register your intolerances and allergies and download the app. Then using the camera on your smart phone scan the product’s bar code and in seconds get all the ingredient information you need.

Haven’t got a smartphone? No problem. Shoppers can still use the service by manually entering the product’s barcode into their mobile phone and sending a text. The system will again respond in seconds.

MobileThe isitinit Food Angel is only for use in Sainsbury’s at the moment. Try it out for free for seven days. And if you like it you can sign up for a year’s subscription which costs £10 for smartphones or £20 for the text messaging service.

Sign up at the isitinit website. And let us know how you get on with it in the comments.

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4 Responses to “What’s in your food? Find out with the isitinit Food Angel”

  1. Richard Oke: 30th January 2011 at 11:25pm

    There is another app which does this at http://www.foodwiz.co. Have a look at FoodWiz to display allergy information on your phone while shopping in 1 second from a barcode scan. Works without a signal, and there are no additional data charges everytime you scan a product. £10 a year.

  2. Antony: 14th June 2011 at 7:34pm

    Why are you advetising ISITINIT when they have gone bust? The web site is no longer running and the App does not work. Please clarify why you are still supporting this company?

  3. Gluten Free Girl: 15th June 2011 at 9:10am

    Hey Anthony
    Well as you can see from the blog post date it was written last December when ISITINIT was working. And I was chatting them a couple of weeks ago in Twitter. But you’re right, it looks like they’ve gone out of biz which is a shame. Richard above suggests Foodwiz. Check it out.

  4. jkames Lay: 19th June 2011 at 8:25pm

    Have a look at the Foodwiz website. Read what our clients think of the App.
    Go to http://www.foodwiz.co .
    All the data on all the Branded Foods in all of the Food Supermarkets.

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